DISQUS

Craig Burton: Google is NOT a “Search” Company

  • Jessie Morris · 2 months ago
    Could agree with you more, Craig. All these "free" services are paid for by their advertising. Their business model is stay dominant, get more people using the web, thereby more people use Google, and advertise. That's why Google Maps, Android, Chrome, etc. exist.
  • jeremy · 2 months ago
    I think I first realized that back in 1999. I asked Google back then if they offered an ad-free, subscription version. When they said no, I saw the writing on the wall.
  • Acne Scar Treatmnt · 2 months ago
    When Google was founded it was search company but now they OWN internet.
  • Levittown Movers · 2 months ago
    You're absolutely right, and this is true of many companies if you think about it. For example, a company that manufactures a product may be called a manufacturer, but they have no revenue if they don't market the product, so the majority of their operations and really the driver of the revenue is the marketing. On the other hand, there would be nothing to market without the existence of the product.
  • Nike shoes ! · 2 months ago
    From that perspective, Google is an Advertising as a Service company. Because Google spiders everything, it can provide rudimentary context-based advertising as a service to its side-business–search.
  • jerrycarter · 2 months ago
    Search is just a lost leader to its real business, advertising as a service.

    I agree with this. Since Google generates revenue by providing a platform for advertisers, it can be considered an advertising company. But I believe that it is a search company as well for its search services are really excellent. I think Google is really the best search engine.


    rice military houston
  • Remote Access Software · 1 month ago
    Couldn't agree more... Its all about business these days and Google is looking for newer ways to harness the potential of the widespread Internet.
  • MD Payday Loans · 1 month ago
    I do not agree with the other commentors that Google owns the Net. Yahoo is there to give them the stiff competition they deserve.